Manual media holds a nostalgic power that nothing else does. Christian Jarrett from the British Psychological Society describes physical media as: “an extension of ourselves”. We need them in our lives. We are them. Everything that people knew and loved about media was once in physical from Cds toDVDs and vinyl.

Manaul media is also about creating relationships. Molly who works at the Rex cinema in Wilmslow said of her DVD collection: “you can build up a collection of your favourites and give them to family or friends which feels like a lovely way of carrying on the magic of film”. This maual media can interweave our lives into others and is an integral part of who we are. However is manual media just a passing trend? Molly believes: “it has become a trend, but I believe it is one of the better ones and should be one that stays”.

My friend and a fellow cinephile, Tammy McGarrigle, a film student at Xaverian said: “I would probably go to the cinema. It’s more expensive but I like the experience”. From this statement: the issue that seems to be at play is money. But this also seems to be true of digital media. A digital premium subscription for Netflix is £18.99 a month. It can go down to the lowest rate at £5.99. But all the different subscriptions all adds up. Meaning more than a quater of people say they don’t like to use Netflix. So why not switch the TV off and put the DVD player on.

We can experiment with different mediums and experiences: but in the end we must think what’s best for our future. I believe we should all embrace physical media and media experiences we can share with others.